Tips for getting past ‘hello’ with a journalist

I recently penned a piece for Smart Company on how to get past ‘Hello’ when contacting a journalist with a story pitch.

You can read the entire article here.

Getting past my inbox is a simple numbers game. The number of PR professionals has overtaken the number of journalists. The amount of content being published is greater than ever before and growing at an accelerating rate. And the number of journalists that are working has shrunk.