Over the years, I’ve received a lot of pitches from PR agencies that were clearly created by people that had either never actually communicated with a journalist or were written by someone who thought their message was more important than the actual story. So what makes a great PR brief?

Over at Marketing Mag, I penned a piece on what the difference is between a great PR brief and one that has almost no chance of succeeding.

When you write your PR brief, invest time in really picking apart your business and brand and understanding how to convey your value proposition to different audiences in different locations. 

You can read the full article here.