Ever watched someone crumble during a media conference or interview? It’s a sure sign that the person wasn’t prepared or trained to deal with the situation. That’s a topic I write about for B and T recently.

You can read the whole story here.

My first direct experience of this was watching the CEO of the company I worked for eviscerated during a live TV interview. The question that stumped him was one he ought to have been prepared for and the combination of being flustered as he was unprepared and his appearance – he had a fairly wild mop of silver hair – made him look like an out-of-touch executive with little understanding of the critical infrastructure he was in charge of.