Your small business needs more than one elevator pitch
We’ve all heard about elevator pitches. But did you realise that you need more than one. Just as a chef needs more than one knife, your business needs a different pitch for each different audience.
I wrote about this for Kochie’s Business Insiders recently. You can read the whole story here.
The Elevator Pitch
An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you or what you do in in the time you share an elevator ride.