A while ago, I wrote about how I came to get the job of editor for Macworld Australia. It came after many years of being a freelance contributor to the magazine. But I wasn’t the only long-term contributor. I also ensured that I maintained a good relationship with the publishers and it was the combination of relationships and experience that got me that job. But, the publisher has decided to shutter that operation and I lost a long-timer retainer client. While that hurt, the pain was short-lived.
Some clients expect you to be able hit short deadlines even though they delay sending you important information and are clearly out of their depth when it comes to managing time and organising a project. But time wasting clients cost you money.
When you’re building your freelance practice, it’s important to find opportunities to get people to know you. A great way is to engage your local community.