marketing – Anthony Caruana

What makes a great PR brief?

Apr 21, 2020Anthony CaruanaAdvice, Workmarketing, media, media relations, PR

Over the years, I’ve received a lot of pitches from PR agencies that were clearly created by people that had either never actually communicated with a journalist or were written by someone who thought their message was more important than the actual story. So what makes a great PR brief?

The Elevator Pitch

Oct 17, 2012Anthony Caruana1 CommentWorkclients, elevator pitch, freelance, marketing

An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you or what you do in in the time you share an elevator ride.

How's your client mix?

Oct 15, 2012Anthony Caruana2 CommentsWorkclients, freelance, marketing, networking, sales

In a superficial way, there are really only two types of clients; good and bad. But the reality is that you need a client mix. If all your clients are the same you might as well have one boss and go back to working for someone else.