What a freelancer’s job really is

I was reading this article at Freelance Switch that discussed the three things every freelancer should do.  Point Number One is something I think every freelancer needs to really concentrate on.

1. Solve customer problems. What might this three-word sentence mean to a freelancer? If you’re a copywriter, you might be replacing a client’s ineffective website copy with words that sell. Or maybe you’re a logo designer. You target startup companies, many of which have amateurish-looking logos. And you’re able to convince these companies of the worth of a polished, professional look that will serve them well as they seek customers and investors.

For a freelancer, I believe that your entire job is about solving problems. As a freelancer writer my job is to make the editor’s life easier.
I do this by

  • Delivering good, clean copy
  • Doing the stories that either the editor or an in-house person can’t do (that may mean taking jobs at short notice)
  • Delivering everything the editor asks for on time (or even a day or two early if you can).
  • Finding someone else to do work that’s offered to me if I can’t do it. In other words, if I can’t solve the problem, find someone else that can.

Now, of course, the challenge is to work to develop your skills in order to be able to solve your client’s problems.

Comments (2)

  1. Pingback: Should a freelancer ever refuse a job? | Journo AdviceJourno Advice

  2. Pingback: How can freelancers survive? - Journo Advice | Journo Advice

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