freelance – Anthony Caruana

Productivity Tips for Freelancers

Oct 25, 2012Anthony CaruanaWorkfreelance, productivity

Your productivity is constantly under threat. There are distractions like email, phone calls, social media, friends and family dropping in (who equate working from home with always being free to drop what you’re doing and go out). How do you stay productive?

Targeting Niches is Critical for Success

Oct 19, 2012Anthony CaruanaWorkfreelance, niches, success

You can’t do everything. Many freelancers start out thinking that the free in freelance means that they can try whatever they like. But that’s not true. Successful freelancers focus on specific niches that deliver the best bang for buck.

The Elevator Pitch

Oct 17, 2012Anthony Caruana1 CommentWorkclients, elevator pitch, freelance, marketing

An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you or what you do in in the time you share an elevator ride.

How's your client mix?

Oct 15, 2012Anthony Caruana2 CommentsWorkclients, freelance, marketing, networking, sales

In a superficial way, there are really only two types of clients; good and bad. But the reality is that you need a client mix. If all your clients are the same you might as well have one boss and go back to working for someone else.