We’ve all heard about elevator pitches. But did you realise that you need more than one. Just as a chef needs more than one knife, your business needs a different pitch for each different audience.
I wrote about this for Kochie’s Business Insiders recently. You can read the whole story here.
Over the years, I’ve received a lot of pitches from PR agencies that were clearly created by people that had either never actually communicated with a journalist or were written by someone who thought their message was more important than the actual story. So what makes a great PR brief?
Ever watched someone crumble during a media conference or interview? It’s a sure sign that the person wasn’t prepared or trained to deal with the situation. That’s a topic I write about for B and T recently.
You can read the whole story here.
I recently penned a piece for Smart Company on how to get past ‘Hello’ when contacting a journalist with a story pitch.
You can read the entire article here.