We’ve all heard about elevator pitches. But did you realise that you need more than one. Just as a chef needs more than one knife, your business needs a different pitch for each different audience.
I wrote about this for Kochie’s Business Insiders recently. You can read the whole story here.
Over the years, I’ve received a lot of pitches from PR agencies that were clearly created by people that had either never actually communicated with a journalist or were written by someone who thought their message was more important than the actual story. So what makes a great PR brief?
I recently penned a piece for Smart Company on how to get past ‘Hello’ when contacting a journalist with a story pitch.
You can read the entire article here.
It’s happened to every journalist I know. You need to talk to a PR person to get some piece of critical information and they don’t respond to email or messages promptly. How do you get PR to communicate with you and respond in a timely manner? Here are two tips. One was passed on by a colleague and