Thoughts on real, designed and perceived obsolescence

I’m typing this post on a MacBook Air – a pretty common device for writers, journalists and other people who need a slim, light and powerful portable computer to get their work done. But how many people do you know who use a computer that’s homing in on ts tenth birthday? My 2011 11-inch MacBook Air is still a great workhorse. Sure, it doesn’t do everything the latest models do. It passes the good enough test but keeping this laptop working has taken some effort.

Thoughts on Sonos and what it means for the future of all ‘hardware’

Some months ago, audio company Sonos made a very unpopular announcement. The company declared that it would be changing support for a number of older products. This caused great consternation as the company had said, many times on the public record, that because of the way the products were made, new features could be retrofitted to older equipment. This is because almost every component within a Sonos speaker is under software control.

After a huge amount of backlash from its customer community, Sonos backtracked and drew a line in the sand, declaring older products, made before May 2020, part of an ‘S1’ environment and anything newer is part of ‘S2’.

A small business owner’s guide to using social media – Part 2

This post is continued from Part One of A small business owner’s guide to using social media by Phoebe Netto of Good Business Consulting Just like society has golden rules and universal principles on how to interact with others, social media also has similar rules to operate by. Social media is one of the greatest

A small business owner’s guide to using social media

This is the first part of a two-part series by Phoebe Netto, the Managing Director of Good Business Consulting, a marketing and public relations consultancy for small-to-medium businesses. Phoebe has a background in public relations and marketing, and takes these skills that are often reserved for big businesses with big budgets, and uses them to help