Who is your customer – really?
Knowing who the decision makers are is an important part of business. You need to know who will be signing your contracts when you’re negotiating with a new client.
Here’s a quote from Australia’s richest person, Frank Lowy. “I don’t work for nothing. I’m entitled to get paid.” If making money is one of your working goals, then I think Lowy’s advice is worth remembering. Clearly, giving freebies isn’t a path to financial independence. When you work for free (volunteer, charitable work is the
Business plans, setting goals and getting things done
Setting a business plan sounds smart. Perhaps it’s not.