A small business owner’s guide to using social media

This is the first part of a two-part series by Phoebe Netto, the Managing Director of Good Business Consulting, a marketing and public relations consultancy for small-to-medium businesses. Phoebe has a background in public relations and marketing, and takes these skills that are often reserved for big businesses with big budgets, and uses them to help

Contracts – copyright, ownership and intellectual property

When you complete a piece of work and deliver it to a client can you re-use it with another client? Or, can the client then use it over and over? Can they on-sell it? Can you resell it to another client? All of these questions have, at their heart, the basic principles of copyright, ownership

Contracts – liability, indemnity and risk management

Who wears the risk if something goes wrong? That’s the subject of today’s instalment on freelance contracts. While we all have the best of intentions, there are times when things can turn out unexpectedly. But before we can look at the issues of liability and indemnity, it’s worth starting with few definitions and basic principles. Disclaimer –

Business basics = looking like a professional

You want to be taken seriously don’t you? If you’re self-employed you may think it’s impossible to have all the shiny and expensive infrastructure that folks working in large companies have. Well, that’s simply not true. I’m going to share something with you. It’s possible to look like a professional without having a massive budget. In fact, you can