clients – Anthony Caruana

Invest in relationships – they matter

Jun 26, 2018Anthony CaruanaWorkclients, freelancing, productivity, small business

A while ago, I wrote about how I came to get the job of editor for Macworld Australia. It came after many years of being a freelance contributor to the magazine. But I wasn’t the only long-term contributor. I also ensured that I maintained a good relationship with the publishers and it was the combination of relationships and experience that got me that job. But, the publisher has decided to shutter that operation and I lost a long-timer retainer client. While that hurt, the pain was short-lived.

The Elevator Pitch

Oct 17, 2012Anthony Caruana1 CommentWorkclients, elevator pitch, freelance, marketing

An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you or what you do in in the time you share an elevator ride.

How's your client mix?

Oct 15, 2012Anthony Caruana2 CommentsWorkclients, freelance, marketing, networking, sales

In a superficial way, there are really only two types of clients; good and bad. But the reality is that you need a client mix. If all your clients are the same you might as well have one boss and go back to working for someone else.

Time Wasting Clients

Jan 11, 2012Anthony CaruanaWorkclients, freelancing, productivity, professionalism, small business, working

Some clients expect you to be able hit short deadlines even though they delay sending you important information and are clearly out of their depth when it comes to managing time and organising a project. But time wasting clients cost you money.

Opportunity for new business is always close

Oct 10, 2011Anthony Caruana1 CommentWorkbusiness, clients, freelancing, productivity

Canny freelancers can find new business opportunities in almost everything they do. But they need to open their eyes to the potential.

Building up your profile

Apr 2, 2011Anthony CaruanaWorkclients, community service, freelancing, management, monetization, presentations, profile, starting out, tools

When you’re building your freelance practice, it’s important to find opportunities to get people to know you. A great way is to engage your local community.

Business plans, setting goals and getting things done

Mar 18, 2011Anthony Caruana3 CommentsWorkbusiness, business plan, clients, customer service, freelancing, getting paid, monetization, pay rates, payment, professionalism, wealth, work value

Setting a business plan sounds smart. Perhaps it’s not.

The 5 worst things about freelancing

Mar 10, 2011Anthony Caruana3 CommentsWorkbusiness, clients, freelancing, payment, productivity, work from home

Freelancing sounds like fun but there a times when it’s no picnic. Here are our 5 worst things about being a freelancer.

A small business owner’s guide to using social media

Feb 11, 2011Guest Writer2 CommentsWorkblogging, clients, freelancing, language, SaaS, social media, Software, tools, Twitter

This is the first part of a two-part series by Phoebe Netto, the Managing Director of Good Business Consulting, a marketing and public relations consultancy for small-to-medium businesses. Phoebe has a background in public relations and marketing, and takes these skills that are often reserved for big businesses with big budgets, and uses them to help

Who is your customer – really?

Feb 1, 2011Anthony Caruana2 CommentsWorkbusiness, clients, customer service, freelancing, tools, wealth

Knowing who the decision makers are is an important part of business. You need to know who will be signing your contracts when you’re negotiating with a new client.