Thinking like a customer is critical to COVID business survival
I’m a frustrated customer. With the COVID pandemic, getting to the shops is becoming harder. So, last week I made three high value purchases. I’m not a retailer but it seems as plain as the nose on my face that many retailers are simply out of touch with their customers.
My Elevator Pitch – Extended Version
What do I do? It’s a question I’m often asked and had a chance to recently answer